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Research papers

Relevant pieces to the Chinese media puzzle

This paper will offer a unique view of the Chinese media marketplace, that of the Chinese retail consumer. We present data from a 2009 study of 7,000+ Chinese consumers, age 18 to 34, who have reported on what media they use, i.e., consume, not what...

Catalogue: Asia Pacific 2010: Eyes on Asia
Authors: Don E. Schultz, Martin P. Block
April 20, 2010
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Citation

Schultz and Block (2010a, April 20). Relevant pieces to the Chinese media puzzle. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/relevant-pieces-to-the-chinese-media-puzzle


Research papers

Shopper's own views of in-store activities

One of the most challenging issues in retail marketing is knowing which media forms have been used by consumers prior to entering the retail environment. Drawing from the on-going U.S. Simultaneous Media Consumption (SIMM) studies, in this session,...

Catalogue: Retail and Shopper 2009: The Voice Of The Shopper
Authors: Don E. Schultz, Martin P. Block
March 4, 2009
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Citation

Schultz and Block (2009a, March 04). Shopper's own views of in-store activities. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/shopper-s-own-views-of-in-store-activities


Research papers

Media consumption and consumer purchasing

The focus of this paper is to extend the BIGresearch Media Consumption model, connecting three key components: experiential time, simultaneous media usage and media influence on purchase decision.The outcome is a media planning model demonstrating...

Catalogue: Worldwide Multi Media Measurement 2006
Authors: Don E. Schultz, Joseph J. Pilotta, Martin P. Block
June 4, 2006
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Citation

Schultz, Pilotta and Block (2006a, June 04). Media consumption and consumer purchasing. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/media-consumption-and-consumer-purchasing


Research papers

Implementing a media consumption model

A theoretical media consumption rather than a media distribution model was proposed at the ESOMAR 2004 WAM conference to provide understanding of how media advertising 'works' in the 21st century.This paper reports on how the model was populated with...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media
Authors: Don E. Schultz, Joseph J. Pilotta, Martin P. Block
June 22, 2005
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Citation

Schultz, Pilotta and Block (2005a, June 22). Implementing a media consumption model. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/implementing-a-media-consumption-model